Communicating sustainability is not a single message. Here are three among the different messages and what’s necessary to make them work better.
Why is it so hard to persuade people about climate change? For one thing, Earth Day speakers in 1970 predicted worldwide famine and a coming ice age.
Climate change is a scientific fact. Screaming that we only have 12 years to save the planet is not. Yet some environmentalists seem more interested in changing minds than in changing behavior. Where is cool-headed thinking in the climate change debate?